T-Shirt Reviews Blog

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CityStache Tees – Support Prostate Cancer Posted: 04 Nov 2010 10:14 AM PDT I always admire charitable t-shirt brands for their work in helping to promote and fund good causes, but man, have CityStache got their finger on the pulse when it comes to branding and marketing. No offence to most charitees out there but to be honest most are rather dour and worthy when it comes to product design. Sure they have to get the message across but most people don’t want to wear charity logos or pictures of dying kids and war when it comes to a t-shirt for a casual day out. “Hey are you going to the beach?” “Yeah, are you going to a fund-raiser?” “No.” Since the heights of philanthropism in the boom years the bust years have definitely seen charity burnout take effect. That’s why charitable causes such as CityStache are rethinking the whole charitee model, first off their site is super slick and yet still a lot of fun. And if anyone needs cheering up its sufferers of cancer, no matter what kind. What’s more CityStache are aiming for an optimistic target of 10,000 tees rather than a ridiculous one that past charity t-shirt launches have claimed, one of which wanted to sell a million. I really like the tees too, there’s nothing depressing about the design (which is a great relief), available for both guys and girls in a range of sizes at $30 each (hey it’s for charity after all) in white. It’s actually rather beautifully drawn in an old school lino-cut style (I’m guessing with vector graphics). Probably one of the coolest light-hearted charitees I have seen in a while! My Hairy Moustache Tee CityStache’s scoreboard is looking a little unspectacular right now with the top city going to San Diego with 23 tees sold this week. Still let’s hope with a little help from a few bloggers (including myself) we can get this thing on the road. It’s a global event so everyone out there, no matter where you live, can help CityStache attain its target, or at least work towards it. The sobering fact is that the charities with the most capital advertise the most and hook up with high street retail tie-ins. CityStache might not have the budget but they could still tie in with all sorts of brands, I’m thinking Gillette, Lynx, Nike, anything that might have a target male audience. Of course everyone has to deal with the PR department, but if they can be convinced of the benefits to their clients at least one of the many 100s of big agencies out there will give in… eventually. Radio might seem a dated medium but a lot of older people still listen to it in their daily grind, just one piece on a station like Radio 4 or World Service (in the UK) or equivalent in other countries would wake up the magazine/newspaper market. If enough people buy the tees then it’s time for events, everyone wearing moustaches spontaneously leaping into choreographed routines en masse in cities around the world (hey they did it for a mobile phone ad here in the UK). Who knows, I’m sure they’re brimming with ideas at CityStache. If you fancy helping a great cause get started by visiting their site at www.CityStache.com.

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