T-Shirt Reviews Blog

Posted: 06 May 2010 07:13 AM PDT

Eio Clothing remind me a little of Das Monk, perhaps a little bigger and fancier, but they seem to hold the same sensitivity for design, with plenty of original art shirts on offer. The big difference is they’re a British brand, a good British brand, which must do a little something to bail us out of the economic slump we Brits are in. Right now the General Election is taking place here, I was going to vote but my postal vote never arrived, so I’m stuffed… anyway on with the tees. Their shirts are worn by a wide spectrum of fans including skaters, the famous, surfers and musicians, rakes and reprobates and as they describe “all beings of superior taste”. I have to agree, there is definitely something Mark Weaverish about their style. Eio Clothing t-shirts are stocked in countries worldwide and offer an off-the-wall range of designs you won’t find on your local high street, unless that is you live somewhere very very cool!

All of their tees are organic and fair trade so no worrying about putting fashion before doing the right thing here. Eio Clothing is based at the Cultural Quarter in Lincoln, not known as a mecca of haute couture, it’s great to see that the Internet can springboard so many independent brands into the big league. I’d say their house style is something like a post-psychedelic sci-fi, not the sort of sci-fi you’d see in blockbuster movies from the USA, but more like the strange and wonderful TV experiments of Britain in the 1970s, ecologically driven sci-fi made by intellectuals for the pleasure of middle-class intellectuals waiting for the revolution to start, it doesn’t, they vote in Thatcher instead. Shame, shame…

Damn I am straying today. Eio have even given birth to a fledgling label Rakes & Strays who definitely deserve a review of their own in the near future. Anyway check out these retroish, mostly abstract, absolutely arty t-shirts in Eio’s latest collection “Excess is Ok”.

Mountains To Molecules T-Shirt

This tee is designed by the head honcho James Lee – the creative director of Eio and Rakes & Strays. You can see what I mean about obscure British sci-fi, like a graphic from a hippyish UK cold war propaganda movie, this image explores the microscopic and macrocosmic. Who knows if there’s any real science in the design, still, it looks cool! Available for guys in L & XL for £34.95 and there are only 4 left in stock! Get Eio’s Mountains To Molecules T-Shirt here.

Prism T-Shirt

Here’s the explanation for Eio’s Prism T-Shirt… “We took it upon ourselves to disregard science and the actual way light separates and just make up our own interpretation. Made from the broken shards of light and refracted colours, this T-Shirt is the Eio prism, together with the excess is ok spectrum of colours.” I am sure there is logic in their madness. I love this deceptively simple geometric design, it relaxes me like no other. £34.95 in XL, just two left!!

Diamond Fission T-Shirt

Here’s a fascinating subject, the Diamond Fission T-Shirt deals with how volcanoes not only create international chaos for airports, they also create diamonds. Beautiful abstract too, stark, neon, and ever so sliced. Designed by James it’s available for guys in S-M for £34.95 here.

Stars T-Shirt

I should love this one but the cropping is rough, the Stars T-Shirt really deserves a full front panel print or even an all-over print. Hate rectangular borders, love stars, I’m torn. Still it’s on sale for just £19.95 in Small and just one left in Large.

See the rest at www.EioClothing.com or become a fan at their Facebook page.

Lifestyle World

Thursday, 6 May 2010