T-Shirt Reviews Blog

Posted: 18 Apr 2010 09:54 AM PDT

Boom! T-Shirts are a quirky British label who’s “about page” breaks down the ridiculously high odds of finding their site on Google. Their finesse for design and typography equally matches their gently pithy brand of humour, which lies somewhere between Douglas Adams and Monty Python in the tradition of quasi-existential parody of life, (if the aforementioned were born 40 years later and loved the geekier side of the graphic arts). Asides the beautifully constructed Flash site, which literally oozes design savvy from every pore, they offer a compact range of t-shirts that deliver a powerful conceptual punch. Of the five designs available, one will most likely be lost on the international crowd, unless the fame of national treasure Stephen Fry has spread beyond our shores. Although the majority of Boom’s tees are typographic, their slick choice of colour and font certainly gives them a graphic edge sorely missing in similar lines.

All their products are organic and made by SAF Clothing which means no starving kids in sweatshops contributed to this particular fashion brand. Take a look at nearly the whole collection:

I’m Being Followed T-Shirt

A very British tee and one that made me laugh. Stephen Fry is probably one of if not the most popular Brit at Twitter, and it’s all down to the plain and simple fact that he’s a mainstay of our culture, there are probably more of fans of his wry sense of humour and highly intelligent witticisms than for the royal family, however unintentionally funny they may appear. Joke. The fact is Britain loves the guy, long may he reign. If you are being followed by Stephen you deserve some kind of prize, perhaps this t-shirt for instance? Then again you could just lie :p The I’m Being Followed T-Shirt is on sale for £12.50 in sizes S-L.

Lorem Ipsum T-Shirt

If you’re a blogger and you’ve managed to install Wordpress in the past you’ll recognise these two words. Traditionally used by the printing industry (what’s left of it) as “dummy” or filler text, it’s actually an excerpt from an Ancient Greek treatise on ethics. I bet you didn’t know that? If you did there’s no hope for you lol. I used to get A’s in Latin at school, I decided to give it up in the 3rd year, turns out it isn’t a dead language after all. Any British doctor, scientist, barrister or politican could tell you that. Get the Lorem Ipsum T-Shirt for £12.50 in sizes S/M.

Lomosexual T-Shirt

Perhaps the ultimate in geek love fashionwear, the Lomosexual T-Shirt proclaims its undying passion for a cheap and badly made Soviet camera that is capable of performing miracles in photography. The Lomo phenomenon has been around a while now, but the fact is that digital technology did exactly the same for photography as it has done for music, it sucked the soul out of them. Lomo cameras let the light in where it shouldn’t, the randomness of photographic quality is what it’s all about, chance, and if you’re lucky, now and again, pure visual genius. Show your love for the Lomo with this superb tee for £12.50 in sizes S-L.

Sorry T-Shirt

A design so simple it verges on the brink of abstract, the Sorry T-Shirt features a Stormtrooper (The Star Wars kind not the Nazi type) with a pink (for some reason beyond me) tear rolling down its cheek. It should be corny, but it’s not, it’s very very cool. I suppose it comes down to taste, some people hate Pop Art, Andy Warhol in particular, or the 80s conceptual scene with characters like Jeff Koons, but I don’t, I love it, and this tee belongs on a wall in a gallery… and on my back. Unfortunately it’s all sold out, so we’re all sorry now :/

Check Boom! out at their blog, their store, their Flickr and Twitter page,

Lifestyle World

Sunday, 18 April 2010