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"Beauty Confessional - London fashion, shopping, style & beauty news. River Island & model interviews" - 2 new articles

New Jimmy Choo for H&M ads and Jimmy Choo supports aids awareness.

WWD has just posted the new ads for the Jimmy Choo for H&M collection. October is a busy month for Jimmy Choo. In addiction to their H&M collection, Jimmy Choo and the Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa.

The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world.

The theme of the photo competition is 'You, Your Shoes and 72', Below are some of the entries for the collection.

Entries submitted before 26^th October will be shortlisted for an exhibition at the celebrity launch event at Selfridges on the 29^th October. Jimmy Choo founder, Tamara Mellon will launch the 'PEP-Up Shop' at Selfridges, which will display the Project PEP collection and the selected photo entries for 72 hours thereafter.

The overall winners will be announced after the competition close on 7^th December. On offer is a grand prize of seven pairs of Jimmy Choo shoes and two handbags, plus over one hundred exclusive Jimmy Choo prizes.

Below are more photos of the Jimmy Choo for H&M ad campaign.

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Bengt Fashion

Imagine a cross between Couture Lab and ASOS with a young vibe and a dash of London. What do you get? You get Bengt Fashion.

Bengt is an online boutique that was started by two girls named Eva & Sereena who decided to start Bengt because of their love for fashion. The site features 19 emerging designers whom they collaborate with. The designers are specially chosen for the quality and craftsmanship of their designs. The collections include pieces such as feather necklaces, knits, structured and crazy print dresses.

Designers featured at the boutique include Abigail Ziering Dalmedo, Angela Thurston, Anjajane, Bryan Flavin, Carole Gould, Juliette Van Rhyn, Karen Mayor, Kate Stark, Laura Booty, Melissa Anne Stokes, Nisha Abey, NOD NoD, Polly Storm Wilkinson, Rebecca Boatfield, Sarah Home, Sarah-Jayne Guest, Sophie Lamarque, Suzie Lee and Taryn Van Staden.